A value-added offer that you, agents and policyholders will love.

This strategic program will provide qualified policyholders with a value-added offer for affordable Accidental Death coverage without additional evidence of insurability. Plus, the offer letter will be straightforward and easy to understand, which we believe will increase response rates. Customers will begin to receive direct mail offers in early September and will have until mid-November to accept the offer.

Mailing Pack
View Sample


View Sample

The amount of Accidental Death coverage offered will depend on the existing coverage under the current life policy. Accidental Death policy offers start at $100,000, with $1,000,000 being the maximum offer. Most importantly, policyholders will be able to substantially increase their death benefit in the event of a covered accidental death.

5 reasons why Accidental Death Insurance is an ideal product to complement a policyholder's base coverage:

  1. Easy to understand
  2. Issued on a guaranteed basis
  3. Affordable
  4. Has a logical tie-in with the policyholder's life coverage
  5. Can be sold as an additional policy to supplement the existing life policy

This type of insurance has become one of the most popular products available today.

This product has wide consumer appeal and agents like it, too, because it doesn't compete with core product sales. Read more about the advantages of the program here.

Accidental Death offers are sent out by Legal & General America and utilize both direct mail and email.