ACCIDENTAL DEATH INSURANCE CUSTOMER MARKETING CAMPAIGN OVERVIEW
A value-added offer that you, agents and policyholders will love.
This strategic program will provide qualified policyholders with a value-added offer for affordable Accidental Death coverage without additional evidence of insurability. Plus, the offer letter will be straightforward and easy to understand, which we believe will increase response rates. Customers will begin to receive direct mail offers in early September and will have until mid-November to accept the offer.
The amount of Accidental Death coverage offered will depend on the existing coverage under the current life policy. Accidental Death policy offers start at $100,000, with $1,000,000 being the maximum offer. Most importantly, policyholders will be able to substantially increase their death benefit in the event of a covered accidental death.
5 reasons why Accidental Death Insurance is an ideal product to complement a policyholder's base coverage:
- Easy to understand
- Issued on a guaranteed basis
- Has a logical tie-in with the policyholder's life coverage
- Can be sold as an additional policy to supplement the existing life policy
This type of insurance has become one of the most popular products available today.
This product has wide consumer appeal and agents like it, too, because it doesn't compete with core product sales. Read more about the advantages of the program here.
Accidental Death offers are sent out by Legal & General America and utilize both direct mail and email.
- Any inquiries for additional life coverage or other products and services are referred to the agent, thus providing them with qualified leads
- Agents could receive calls about adding other types of coverage from policyholders
- Specific questions from policyholders about the Accidental Death offer are addressed by Legal & General America's customer care team
Subject to policy terms & conditions. The coverage amount under all Accidental Death Insurance policies issued to you by William Penn Life Insurance Company may not exceed $1,000,000 regardless of offers made. The total amount of coverage under all insurance policies issued to you by William Penn Life Insurance Company, including Accidental Death Insurance, may not exceed $2,000,000 under certain circumstances.
Legal & General America life insurance products are underwritten and issued by Banner Life Insurance Company, Urbana, MD and William Penn Life Insurance Company of New York, Valley Stream, NY. Banner products are distributed in 49 states and in D.C. Banner does not solicit business in NY. William Penn products are available exclusively in New York. The Accidental Death insurance product is Banner Life Insurance Company. Policy form # ACD (1-17) state variations, or in NY William Penn Life Insurance Company, Policy form #ACD-WP (2-19). Issue ages 20-65 and renewable to age 75. Two year contestability and suicide provisions apply. All benefits payable are subject to exclusions and limitations and may vary by state. Please refer to policy for terms and conditions. Not available in all states. For the in-force life insurance policy referenced, refer to your policy for full disclosure of benefits and limitations. [19-174]