Instructions for Sponsoring
1. Please complete the necessary fields in the application below. Once the form is submitted, you will receive a confirmation of receipt and the campaign team at the Ad Council will be notified.
2. The Ad Council will review proposed sponsorship submissions and respond via email within 3 business days to confirm NHTSA clearance.
3. If the sponsorship meets NHTSA’s specifications, the Ad Council will send an approval email:
For sponsorable TV ad requests: the approval email will include a link to download the Apple Pro Res HD video files.Then, you can insert the sponsor's logo into the space provided on the end card. The Ad Council, Project Roadblock, and NHTSA logos must stay in their existing locations.
To view the selection of sponsorable TV spots available, please visit:
For sponsorable static Banner requests: you must upload and submit the proposed sponsor's logo within your application. If approved, the Ad Council will insert the logo into the chosen creative and return a jpeg in addition to a 1x1 DCM tag for website tracking. All digital banners will direct traffic to the campaign homepage (http://buzzeddriving.org).
To view the selection of sponsorable Banners available, please visit:
To increase visibility in both the TV and Banner ads, the sponsor logo should meet the following guidelines:
- White or Grayscale
- 700x700 px minimum
- A vector file (ai or eps) or a png with transparent background.
Please see the samples below.
Note: You will not be able to download the "sponsorable PSAs" from the website because you must request them by submitting this form. The videos posted are for previewing purposes only.
|TV Endcard ||Static Banner |
| || | 4. Once you receive the approval email and the requested files, you have approval to start running the ads paid for by the advertiser or provided by your station. If you have any questions or concerns, please don't hesitate to contact:
Conor Williams (cwilliams@AdCouncil.org) and
Allie Palmer Baum (abaum@AdCouncil.org)