Advertising vs. Public Relations: What is best for your club?
What is Public Relations?
"Public relations helps an organization and its publics adapt mutually to each other."
– Public Relations Society of America
Because public relations (PR) encompasses many different tasks, its definition can vary widely depending on whom you ask. The field can involve everything from lobbying efforts and coalition building to charity campaigns and marketing research, but most often it's associated with "media relations" or "publicity."
Now more than ever, the media is the fastest and most cost-effective way to get the word out about a cause, product, service or event.
What is Advertising?
Advertising is defined as "a paid form of communication," and therefore differs greatly from PR. When you pay to have your message presented— you control the look, tone and content completely. On the other hand, when working with the editorial
side of a media outlet you have less control over the message, but gain more credibility with the consumer, via the implied support of the reporter. If your club has a healthy budget and is interested in advertising, it can be good to try!
Differences between Advertising and Public Relations